Media placement for crypto projects
Most mainstream outlets restrict or refuse crypto entirely, and the ones that accept it have specific rules. The directory marks which is which before you spend anything.
Where can crypto projects get press coverage?
Crypto placement runs through two groups of outlet: dedicated crypto and fintech publications that accept the category routinely, and mainstream business outlets that accept it subject to restrictions — commonly no price predictions, no token sale promotion, and no investment advice. Many general outlets refuse crypto content outright, and several jurisdictions treat promotional claims about tokens as regulated financial promotion.
Promotional claims about tokens are regulated financial promotion in the UK, the EU and elsewhere, and the liability sits with the promoter rather than the publisher. We will not write return projections, price targets or investment language, in any market, for any fee.
What determines whether an outlet will take it
- Whether crypto appears in the outlet’s prohibited topics list
- Whether the piece promotes a token sale or an investment opportunity
- Whether it makes price predictions or return claims
- Whether the project is live and verifiable, or pre-launch
- Whether the piece is about technology and business rather than price
- The jurisdiction the outlet publishes from, and its financial promotion rules
How a crypto placement order runs
- 1
Filter the directory
Every outlet lists its prohibited topics. The crypto-accepting set is visible before you create an account.
- 2
Angle check
A technology, funding or partnership story places widely. A price or token story places narrowly and sometimes not at all.
- 3
Compliance pass
We strip return claims, price targets and investment language before submission, because an outlet that publishes them and then retracts costs you the placement and the fee.
- 4
Submit per outlet
Each held and released separately.
- 5
Proof
The live article URL releases that item.
The specifics
- Priced
- Per outlet, published in the directory
- Commonly refused
- Token sale promotion, price predictions, return claims
- Commonly accepted
- Funding announcements, partnerships, product and technology stories
- Counts as delivered
- The live article URL on the named outlet
What we will not claim
- We will not write investment language, price targets or projected returns. It is regulated promotion in several jurisdictions and the liability lands on you.
- We will not place coverage for a project we cannot verify exists, with a team we cannot verify is real.
- Genuine editorial coverage cannot be guaranteed by anybody. A journalist decides what to write, and a provider promising earned placement is either selling paid placement under a different name or lying outright.
- Every outlet in the directory shows whether the post carries a sponsored label and whether the link is dofollow, because those two facts determine most of what a placement is worth and almost every seller obscures them.
Questions
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Last reviewed . Platform policies change; we re-check every page quarterly.