What is Meta Verified?
Short answer
A paid monthly subscription from Meta that adds a blue badge, impersonation monitoring and support, available to buy directly in the Instagram or Facebook app.
It requires a government ID matching the profile name, and a minimum age. It does not require notability.
Because anyone can buy it, it signals that an identity was checked — not that the account is significant.
Why it matters
Nobody should pay an agency for this. You can buy it yourself in the app in about a minute, and any service charging a fee to arrange it is charging for a form you can fill in.