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Tier 1

Publish on Variety

variety.comGlobalMetrics updated 2026-06-08
Lifestyle coverage for a global readership, since 1996.
79A
VFCore Score
91
Domain rating
93
Domain authority
39.46M
Monthly traffic

Short answer

Variety publishes lifestyle for a global readership, with a domain rating of 91 and about 39M monthly visitors. A placement runs as an editorial article with a nofollow link and carries no sponsored label, typically live in 5 to 10 business days.

What you get

  • One published editorial article on variety.com
  • A nofollow link
  • Live URL and a dated screenshot in your case
  • Indexed by Google

Specification

Format
Article
Tier
Tier 1
Region
Global
Language
English
Topics
Lifestyle
Founded
1996
Link type
Nofollow
Links allowed
1
Sponsored label
No label
Google indexing
Indexed
AI answer engines
Blocked
Permanence
permanent
Writing
Included, or send your own
Credibility rating
High

SEO authority and reach

How easily Variety ranks on Google and how much of the web points at it. Sources: Moz, Ahrefs, SEMrush, Tranco.

93
Domain authority

Moz, 0 to 100

83
Authority score

SEMrush, 0 to 100

6.5M
Organic visits / mo

From Google search

2.5M
Ranking keywords

Top 100 positions

62.6M
Backlinks

Links pointing in

271K
Referring domains

Unique linking sites

#2,010
Tranco rank

Lower is bigger

Blocked from AI answers

Variety blocks the crawlers behind ChatGPT, Perplexity, Claude and Google AI Overviews. A placement still carries reader and search credibility, but it is unlikely to be cited in AI answers. If AI visibility is the goal, filter the directory by AI-citable.

Read from the outlet’s robots.txt.

Where it lives

About Variety

Variety (variety.com) has been publishing since 1996 and covers lifestyle for a global readership, in English. It reaches roughly 39M visitors a month, about 6.5M of them from Google search, and ranks for 2.5M search keywords. On authority it has a domain rating of 91, a domain authority of 93 and links from about 271k other websites, and sits at #2,010 in the Tranco global ranking. It blocks the crawlers behind AI answer engines, so an article here builds reader and search credibility but is unlikely to be cited in AI answers. Every placement is quoted per case and paid into escrow; the money is released only when the live URL and a dated screenshot are posted into your case.

Questions